Bachelor of Science in Tourism Management (BSTM)

A student pursuing the Bachelor of Science in Tourism Management (BSTM) program

Bachelor of Science in Tourism Management (BSTM)

College of Business and Management (CBM)

Program Overview

The Bachelor of Science in Tourism Management (BSTM) is a four-year degree program that equips students with the knowledge and practical skills needed to excel in the tourism and travel industry. The program covers tourism planning, tour operations, travel agency management, hospitality coordination, and sustainable tourism practices.

Students learn to design travel packages, manage tourist services, conduct market research, and implement ethical and sustainable tourism practices. The curriculum combines theoretical foundations with hands-on experience through laboratory work, simulations, and on-the-job training in hotels, travel agencies, resorts, and tourism offices. Graduates are prepared for supervisory and managerial positions in tourism establishments, as well as for entrepreneurship and advanced studies in tourism and hospitality.

Curriculum Overview

The Bachelor of Science in Tourism Management (BSTM) curriculum integrates theory and practice and commonly includes the following components:

General Education Courses
Communication, mathematics, humanities, social sciences, and ethics to support well-rounded personal and professional development.
Fundamentals of Tourism Management
Introduction to tourism industry, history of tourism, career opportunities, and professional standards.
Tourism Planning and Development
Planning and development of tourist destinations, infrastructure, and tourism-related facilities.
Travel Operations and Agency Management
Operations of travel agencies, tour planning, ticketing, reservation systems, and itinerary development.
Tourism Marketing and Promotion
Marketing strategies, advertising, branding, and digital promotion of tourism products and services.
Hospitality and Customer Service Management
Customer relationship management, guest services, front office coordination, and hospitality principles.
Sustainable Tourism and Ecotourism
Environmental stewardship, sustainable tourism practices, and development of eco-friendly travel programs.
Tourism Laws and Ethics
National and international tourism laws, ethical practices, and legal considerations in the tourism industry.
Internship / On-the-Job Training (OJT)
Supervised industry training in travel agencies, hotels, resorts, cruise ships, or tourism offices applying classroom knowledge in real-world tourism settings.

Career Opportunities

Graduates of the Bachelor of Science in Tourism Management (BSTM) program are well-equipped to pursue diverse career paths across various industries. Our comprehensive curriculum and practical training prepare students with the essential skills and knowledge for professional success.

Potential Career Paths Include:

Travel and Tour Operations Officer
Tourism Development Officer
Travel Agency Manager
Tour Guide or Tour Coordinator
Cruise Ship or Airline Service Supervisor
Event and Conference Coordinator
Hospitality and Guest Services Manager
Tourism Marketing Specialist
Eco-tourism or Sustainable Tourism Officer
Entrepreneur in Tourism and Travel