A student pursuing the Bachelor of Science in Business Administration (BSBA) program
Bachelor of Science in Business Administration (BSBA)
College of Business and Management (CBM)
Program Overview
The Bachelor of Science in Business Administration (BSBA) with majors in Marketing Management and Financial Management is a four-year degree program designed to equip students with a strong foundation in business principles, management practices, and analytical decision-making. The program integrates marketing strategies and financial management techniques to prepare students for dynamic and competitive business environments.
Students gain knowledge in consumer behavior, branding, sales management, market research, financial analysis, investment management, and corporate finance. The curriculum emphasizes critical thinking, ethical business practices, communication skills, and the use of technology in business operations. Through case studies, simulations, projects, and internships, students are trained to develop strategic solutions that drive organizational growth and financial sustainability.
Graduates are prepared for careers in marketing, finance, entrepreneurship, and management, as well as for advanced studies in business and related fields.
Curriculum Overview
The Bachelor of Science in Business Administration (BSBA) curriculum integrates theory and practice and commonly includes the following components:
- General Education Courses
Communication, mathematics, humanities, social sciences, and ethics to promote holistic personal and professional development.
- Business Core Courses
Principles of management, organizational behavior, business law, operations management, and strategic management.
- Marketing Management Courses
Principles of marketing, consumer behavior, market research, advertising and promotion, brand management, sales management, and digital marketing strategies.
- Financial Management Courses
Financial management, managerial accounting, financial analysis, investment management, banking and financial institutions, and corporate finance.
- Business Economics and Quantitative Methods
Microeconomics, macroeconomics, business statistics, and quantitative techniques for business decision-making.
- Entrepreneurship and Innovation
Entrepreneurial mindset, business planning, innovation management, and small business development.
- Business Research and Analytics
Business research methods, data analysis, forecasting, and decision-support systems.
- Internship / On-the-Job Training (OJT)
Supervised industry training in business, marketing, finance, or corporate settings to apply theoretical knowledge in real-world environments.
Career Opportunities
Graduates of the Bachelor of Science in Business Administration (BSBA) program are well-equipped to pursue diverse career paths across various industries. Our comprehensive curriculum and practical training prepare students with the essential skills and knowledge for professional success.
Potential Career Paths Include:
- Marketing Officer or Marketing Manager
- Sales Executive or Sales Manager
- Brand or Product Manager
- Digital Marketing Specialist
- Financial Analyst
- Financial Planner or Investment Associate
- Banking or Treasury Officer
- Business Development Officer
- Entrepreneur or Business Owner
- Management Trainee
Ready to Start Your Journey?
Take the next step toward your future career. Learn about admission requirements, application procedures, and scholarship opportunities available for this program.
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